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Market research company re-focus
For a struggling division of a well known market research agency, BMB refocused and targeted 20 top prospects companies. Within 3 months 4 invitations to tender documents were received with a total value of £175k
POP agency CRM programme
Succeeded in initiating client development and relationship building through a new targeting strategy. This was undertaken for a UK permanent POP agency. Conversion rates from calls to meetings rose from 9% to 28%
Promotions agency new service launch
A medium sized promotions agency had a significant new service they wished to launch but lacked the knowledge of how, when and to whom they should target. BMB worked with the agency and a successful launch occurred in March 06. The BMB major contribution was handling the set up of a series of pitch presentation meetings with prospective new clients
Creation and launch of a marketing communications strategy for temporary POP company
A major European agency was looking to re-launch a lack lustre UK division. BMB provided the strategy and implementation for the launch. The marketing communications programme included PR and DM campaigns, resulting in an initial round of pitch presentations with 8 blue chip prospective clients in the first 2 months
Marketing communications European strategy creation
Innovative campaign to introduce European corporate communications company to prospects across Europe. The outcome was to secure pan European meetings with the senior directors in Madrid, Paris, Helsingborg and London
International research company services launch
Established 2 new services in 3 years for large international research company
Branding agency securing tenders
Introduction to and secured 4 invitations to tender and successful management of 3 for branding agency within 3 months
European retail research company new business generation
Securing business development contracts with a European retail research company generating in excess of £150k within 4 months from a ‘cold start’
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