Business development strategy places the customer at the centre of every business. It is the process of expanding existing markets, and/or generating new markets providing long term security for the business
Do you have a professional development strategy for your business?

........or do you rely on the experienced 'seat-of-the-pants' type approach?

More companies are utilising the services of external professionals for non-core activities so that they can concentrate on the all-important task of improving the bottom line

You may ask yourself occasionally, or maybe regularly?

WHAT WE ARE DOING 1. We are growing fine 2. Only selling a single service into each client 3. Our customer repurchase efficiency is 70% within 2 years 4. I am too busy with existing clients to hunt for new prospects 5. We have a new test product / service / extension / option 6. We’re vulnerable - 70% of our business is with just X clients 7. I’d like to take the next step in business development 8. Our credentials presentation has worked fine for 4 years 9. Current clients are great 10. My staff are great at servicing existing business 11. Everyone is working flat-out

WHAT WE WOULD LIKE TO DO 1. But, I’d like to move into other markets / channels? 2. How can I network in other client’s departments? 3. Could increase repeat purchase frequency 4. Bring in 5/10 new prospects and convert them to clients 5. I’d like to trial launch it without extra investment 6. I need to build a solid pipeline for security 7. But we can’t afford a new Sales Director 8. Increase my presence & attract new prospects 9. But why don’t they spend more 10. But I need more NEW clients 11. Staff haven’t the time to recruit new prospects