Case Studies

BMB has worked with ’00s of agencies in the research sector, many with the same challenges and business needs as you. Here’s a few examples:

NPD Food and drink research agency

Challenge

Specialist food product testing agency wanted to expand their reach into the alcoholic drinks sector.  The challenge was to grow awareness in a market they were unknown in.

Outcome

BMB created a unique strategy to contact the leading NPD producers in the most buoyant sectors.  Through industry publications, BMB was able to leverage previous success and within 3 weeks, arranged meetings with Diageo, Maxxium and Westons Cider.

Global research agency

Challenge

The successful launch of the first new service introduced in 15yrs.

Outcome

BMB created and implemented the sales strategy to target niche individuals who held budgets for this unique service. Results showed sales >£1.1m within 18months had been achieved, winning a unique Corporate award.

Shopper research innovations

Challenge

This medium sized agency needed new FMCG clients for their video/observational qual & quant services.

Outcome

BMB introduced and managed projects with 18 clients from proposal writing, report writing and debrief delivery that generated £550k+ in the following 3 years.

European dashboard agency

Challenge

This Scandinavian agency was looking to establish their dashboard platform in the London marketplace as their first venture away from home.

Outcome

BMB helped establish them amongst key targeted SME research agencies who were highly receptive to this new premium, reporting solutions tool.

Community platform provider

Challenge

An innovative online community platform needed professional help to enter the charities sector.

Outcome

BMB worked closely with the founders to create the sales and marketing strategy and implement the launch. Meetings were arranged with top southern located charities including NSPCC, Keep Britain Tidy and Scope.

Market research company re-focus

Challenge

After losing a senior director, a struggling division of a well-known market research agency saw new business opportunities evaporate. An interim measure was needed to achieve fiscal targets.

Outcome

BMB refocused and targeted 20 top prospects and within 3 months, 4 invitations to tender were received winning them all with a total value of £175k.

Global sample provider

Challenge

This services provider needed a sales and marketing boost (focused on ex-clients) to increase turnover after a poor start to the new fiscal year.

Outcome

BMB initiated an ex-client targeted campaign focused on re-engagement. The promotion campaign with prizes delivered 40% new (ex-clients) with a 15% higher than average spend.

International research company services launch

Challenge

With the capability of creating new services this company needed to monetise the new agreement with a large convenience chain.

Outcome

Senior managers created and launched 2 new B2B store testing services in the retail grocery sector in 3 years for this large international research company.

European retail research company

Challenge

This agency needed to establish a London office as part of the European expansion program. A marketing and new business generation strategy was required.

Outcome

After developing a strategy for this company, UK staff were involved in every step of the springboard process for implementing the sales plan. Initial contracts generated >£150k within 4 months from a ‘cold start’.

International agency: China markets

Challenge

This small APAC consultancy wanted to expand their awareness in the marketplace and attract UK companies with export ambitions to China.

Outcome

The start point was desk research: BMB was able to identify the key sectors that were growing and had future potential for growth in China. Further B2B research revealed significant opportunities for engineering and IT manufacturers and service suppliers. 5 meetings were arranged with budget-holding sales directors inside 4 months.

Corporate marketing communications

Challenge

To create awareness for this very small corporate communications company amongst prospects across Europe.

Outcome

The outcome was securing new business meetings across Europea with C-level directors in Madrid, Paris, Helsingborg and London.

Branding agency securing tenders

Challenge

This agency was looking for 3 major tenders (>£100k) with public sector organisations to secure their medium term future.

Outcome

BMB secured 4 invitations to tender and the successful winning and management of 3 contracts for a branding agency within 3 months.

Promotions agency new service launch

Challenge

A medium sized promotions agency had a significant new service they wished to launch but lacked the knowledge of how, when and to whom they should target.

Outcome

BMB managed the sales & marketing team to successfully sign up initial clients after a series of focused pitch presentation meetings.

Customer experience organisation

Challenge

How to extend the reach to FT250 UK financial and outsourced service companies and secure long-term.

Outcome

This Australian pilot study will now be rolled out globally across other divisions with in the group. The initial 30+k project has tipped the agency over this year’s sales target. With good management, this client will continue to contribute significantly for at least, the next 3 years.

Clients and their partners

  • Failure is simply the opportunity to begin again, this time more intelligently
    Henry Ford
  • The most popular labour-saving device is still money
    Phyllis George
  • Many of life’s failures are people who did not realise how close they were to success when they gave up
    Thomas Edison
  • The secret of getting ahead is getting started
    Mark Twain
  • There are seven days in the week and someday isn’t one of them
    Snoopy
  • Do not underestimate your abilities. That is your boss’s job
    Anonymous
  • The bad news is that time flies. The good news is that you’re the pilot
    Michael Azhuler
  • If you want something in your life you’ve never had, you’ll have to do something you’ve never done
    JD Houston
  • The key to success is to start before you’re ready
    Marie Forleo
  • It’s not in the dreaming, it’s in the doing
    Mark Cuban
  • If you never want to be criticised, never suggest something new
    Mark Rogers
  • A meeting is an event at which the minutes are kept and the hours are lost
    Anonymous

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